{"course":{"productid":35226,"modality":1,"active":true,"language":"en","title":"Configure a Dynamics 365 customer experience solution","productcode":"MB-280T04","vendorcode":"MS","vendorname":"Microsoft","fullproductcode":"MS-MB-280T04","courseware":{"has_ekit":true,"has_printkit":false,"language":""},"url":"https:\/\/microsoft.fastlane.net\/course\/microsoft-mb-280t04","essentials":"<p>You should be familiar with the basic features of Dynamics 365 Sales and Dynamics 365 Customer Insights and how to configure them.<\/p>","audience":"<p>This\ncourse is designed for IT, sales, or marketing professionals who want to learn\nhow to leverage the Dynamics 365 customer experience product suite for their\norganizations.\n&nbsp;\nStudents\nshould have hands-on experience with the Dynamics 365 customer experience\nsuite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. To be\nsuccessful in this workshop, students should be aware of the key features in\neach application and how to leverage them as users.\n&nbsp;\nThey\nshould also have model-driven application configuration experience, including\ntable and column management, user experience design, and data import\/export.\n&nbsp;&nbsp;\n&nbsp;\nThis is a hands-on, lab-based workshop. Students\nshould be comfortable working in groups and demonstrating their work to a\nclassroom audience.<\/p>","contents":"<h4>Nurture and generate leads in Dynamics 365 Sales<\/h4><ul>\n<li>Introduction<\/li><li>Explore leads in Dynamics 365 Sales<\/li><li>Manage the lead lifecycle<\/li><li>Prioritize leads with predictive scoring<\/li><li>Use Copilot with leads<\/li><li>Module assessment<\/li><li>Summary<\/li><\/ul>\n<h4>Manage opportunities and process sales orders in Dynamics 365 Sales<\/h4><ul>\n<li>Introduction<\/li><li>Explore opportunities in Dynamics 365 Sales<\/li><li>Manage the opportunity lifecycle<\/li><li>Add products and configure pricing<\/li><li>Use Copilot with opportunities<\/li><li>Process quotes, orders, and invoices<\/li><li>Knowledge check<\/li><li>Summary<\/li><\/ul>\n<h4>Set up the product catalog in Dynamics 365 Sales<\/h4><ul>\n<li>Introduction<\/li><li>Explore the product catalog<\/li><li>Define products, families, and bundles<\/li><li>Configure price lists and discounts<\/li><li>Manage catalog settings<\/li><li>Knowledge check<\/li><li>Summary<\/li><\/ul>\n<h4>Create emails in Dynamics 365 Customer Insights - Journeys<\/h4><ul>\n<li>Introduction<\/li><li>Manage assets<\/li><li>Create marketing emails<\/li><li>Personalize content<\/li><li>Use brand profiles<\/li><li>Use Copilot to generate email content ideas<\/li><li>Style emails with AI-assisted themes<\/li><li>Create content blocks<\/li><li>Preview and test emails<\/li><li>Check your message for errors and publish<\/li><li>Send emails without building a journey<\/li><li>Edit a live email<\/li><li>Prevent sending emails to duplicated email addresses<\/li><li>Check your knowledge<\/li><li>Summary<\/li><\/ul>\n<h4>Build journeys with Dynamics 365 Customer Insights - Journeys<\/h4><ul>\n<li>Introduction<\/li><li>Create and manage segments<\/li><li>Work with triggers<\/li><li>Create a journey<\/li><li>Add messages to the journey<\/li><li>Add AI powered action to the journey<\/li><li>Add conditions to the journey<\/li><li>Add activities to the journey<\/li><li>Add connectors to the journey<\/li><li>Publish journeys<\/li><li>Check your knowledge<\/li><li>Summary<\/li><\/ul>\n<h4>Challenge project - Configure a Dynamics 365 customer experience solution<\/h4><ul>\n<li>Introduction<\/li><li>Get to know your customer experience scenario<\/li><li>Exercise - Customize the sales process<\/li><li>Exercise - Configure the product catalog<\/li><li>Exercise - Design a campaign<\/li><li>Module assessment<\/li><li>Summary<\/li><\/ul>","summary":"<p>The\nDynamics 365 customer experience suite includes Dynamics 365 Sales and Dynamics\n365 Customer Insights. These powerful applications allow organizations to build\nrelationships with their customers and deliver impactful, personalized\nexperiences.\n&nbsp;\nIn this one-day, hands-on Applied Workshop,\nstudents will practice their Customer Experience Analyst skills by creating an\nend-to-end solution to solve a problem for a fictitious company. The solution\nwill include Dynamics 365 Sales, Dynamics 365 Customer Insights &ndash; Data, and\nDynamics 365 Customer Insights &ndash; Journeys.\nThis course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.<\/p>","essentials_plain":"You should be familiar with the basic features of Dynamics 365 Sales and Dynamics 365 Customer Insights and how to configure them.","audience_plain":"This\ncourse is designed for IT, sales, or marketing professionals who want to learn\nhow to leverage the Dynamics 365 customer experience product suite for their\norganizations.\n\u00a0\nStudents\nshould have hands-on experience with the Dynamics 365 customer experience\nsuite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. To be\nsuccessful in this workshop, students should be aware of the key features in\neach application and how to leverage them as users.\n\u00a0\nThey\nshould also have model-driven application configuration experience, including\ntable and column management, user experience design, and data import\/export.\n\u00a0\u00a0\n\u00a0\nThis is a hands-on, lab-based workshop. Students\nshould be comfortable working in groups and demonstrating their work to a\nclassroom audience.","contents_plain":"Nurture and generate leads in Dynamics 365 Sales\n\n\n- Introduction\n- Explore leads in Dynamics 365 Sales\n- Manage the lead lifecycle\n- Prioritize leads with predictive scoring\n- Use Copilot with leads\n- Module assessment\n- Summary\n\nManage opportunities and process sales orders in Dynamics 365 Sales\n\n\n- Introduction\n- Explore opportunities in Dynamics 365 Sales\n- Manage the opportunity lifecycle\n- Add products and configure pricing\n- Use Copilot with opportunities\n- Process quotes, orders, and invoices\n- Knowledge check\n- Summary\n\nSet up the product catalog in Dynamics 365 Sales\n\n\n- Introduction\n- Explore the product catalog\n- Define products, families, and bundles\n- Configure price lists and discounts\n- Manage catalog settings\n- Knowledge check\n- Summary\n\nCreate emails in Dynamics 365 Customer Insights - Journeys\n\n\n- Introduction\n- Manage assets\n- Create marketing emails\n- Personalize content\n- Use brand profiles\n- Use Copilot to generate email content ideas\n- Style emails with AI-assisted themes\n- Create content blocks\n- Preview and test emails\n- Check your message for errors and publish\n- Send emails without building a journey\n- Edit a live email\n- Prevent sending emails to duplicated email addresses\n- Check your knowledge\n- Summary\n\nBuild journeys with Dynamics 365 Customer Insights - Journeys\n\n\n- Introduction\n- Create and manage segments\n- Work with triggers\n- Create a journey\n- Add messages to the journey\n- Add AI powered action to the journey\n- Add conditions to the journey\n- Add activities to the journey\n- Add connectors to the journey\n- Publish journeys\n- Check your knowledge\n- Summary\n\nChallenge project - Configure a Dynamics 365 customer experience solution\n\n\n- Introduction\n- Get to know your customer experience scenario\n- Exercise - Customize the sales process\n- Exercise - Configure the product catalog\n- Exercise - Design a campaign\n- Module assessment\n- Summary","summary_plain":"The\nDynamics 365 customer experience suite includes Dynamics 365 Sales and Dynamics\n365 Customer Insights. These powerful applications allow organizations to build\nrelationships with their customers and deliver impactful, personalized\nexperiences.\n\u00a0\nIn this one-day, hands-on Applied Workshop,\nstudents will practice their Customer Experience Analyst skills by creating an\nend-to-end solution to solve a problem for a fictitious company. The solution\nwill include Dynamics 365 Sales, Dynamics 365 Customer Insights \u2013 Data, and\nDynamics 365 Customer Insights \u2013 Journeys.\nThis course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.","skill_level":"Intermediate","version":"1.0","duration":{"unit":"d","value":1,"formatted":"1 day"},"pricelist":{"List Price":{"DE":{"country":"DE","currency":"EUR","taxrate":19,"price":690},"GB":{"country":"GB","currency":"GBP","taxrate":20,"price":900},"US":{"country":"US","currency":"USD","taxrate":null,"price":675},"CA":{"country":"CA","currency":"CAD","taxrate":null,"price":675},"IT":{"country":"IT","currency":"EUR","taxrate":20,"price":490},"AT":{"country":"AT","currency":"EUR","taxrate":20,"price":690},"SE":{"country":"SE","currency":"EUR","taxrate":25,"price":690},"CH":{"country":"CH","currency":"CHF","taxrate":8.1,"price":870},"SI":{"country":"SI","currency":"EUR","taxrate":20,"price":690},"FR":{"country":"FR","currency":"EUR","taxrate":19.6,"price":950}}},"lastchanged":"2026-07-07T13:34:36+02:00","parenturl":"https:\/\/microsoft.fastlane.net\/mcpp\/json-courses","nexturl_course_schedule":"https:\/\/microsoft.fastlane.net\/mcpp\/json-course-schedule\/35226","source_lang":"en","source":"https:\/\/microsoft.fastlane.net\/mcpp\/json-course\/microsoft-mb-280t04"}}