{"course":{"productid":35188,"modality":1,"active":true,"language":"en","title":"Design and deliver powerful customer experiences with Dynamics 365 Customer Insights","productcode":"MB-280T03","vendorcode":"MS","vendorname":"Microsoft","fullproductcode":"MS-MB-280T03","courseware":{"has_ekit":true,"has_printkit":false,"language":""},"url":"https:\/\/microsoft.fastlane.net\/course\/microsoft-mb-280t03","essentials":"<ul>\n<li>Students should have knowledge in basic marketing principles.<\/li><li>Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.<\/li><\/ul>","audience":"<p>This\ncourse is designed for IT or marketing professionals who want to learn how to\nleverage Dynamics 365 Customer Insights for their organizations.\n&nbsp;\nStudents should have\nknowledge in basic marketing principles.\n&nbsp;\nStudents should be familiar with the Dynamics\n365 customer experience suite, including Dynamics 365 Sales and Dynamics 365\nCustomer Insights. They should also have basic model-driven application\nconfiguration experience.<\/p>","contents":"<h4>Work with real-time features in Dynamics 365 Customer Insights - Journeys<\/h4><ul>\n<li>Create emails in Dynamics 365 Customer Insights - Journeys<\/li><li>Create text messages and push notifications in Dynamics 365 Customer Insights - Journeys<\/li><li>Create forms in Dynamics 365 Customer Insights - Journeys<\/li><li>Manage consent in Dynamics 365 Customer Insights - Journeys<\/li><li>Build journeys with Dynamics 365 Customer Insights - Journeys<\/li><li>Manage leads and scoring in Customer Insights - Journeys<\/li><li>Extend real-time marketing capabilities within Dynamics 365 Customer Insights - Journeys<\/li><\/ul>\n<h4>Unlock customer intent with Dynamics 365 Customer Insights - Data<\/h4><ul>\n<li>Get started with Dynamics 365 Customer Insights - Data<\/li><li>Ingest data into Customer Insights - Data<\/li><li>Create a unified customer profile in Dynamics 365 Customer Insights - Data<\/li><li>Work with Dynamics 365 Customer Insights - Data<\/li><li>Data enrichment in Dynamics 365 Customer Insights - Data<\/li><li>Predictions in Dynamics 365 Customer Insights - Data<\/li><li>Manage external connections with Customer Insights - Data<\/li><li>Configure and administer Customer Insights - Data<\/li><\/ul>","summary":"<p>Dynamics\n365 Customer Insights helps organizations deliver exceptional experiences\npersonalized to every customer. In this course, students will learn how to work\nwith key features of Customer Insights &ndash; Data and Customer Insights &ndash; Journeys.\n&nbsp;\nFirst, students will learn\nabout the business value of using a customer data platform. They will ingest\ndata into Customer Insights &ndash; Data, create unified customer profiles, and\ncreate segments to help target specific audiences.\n&nbsp;\nThen, students will\nbuild impactful and personal experiences using Customer Insights &ndash; Journeys.\nThey will create marketing assets like emails and text messages and deliver\nthem via segment- and trigger-based journeys.\nThis course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.<\/p>","essentials_plain":"- Students should have knowledge in basic marketing principles.\n- Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.","audience_plain":"This\ncourse is designed for IT or marketing professionals who want to learn how to\nleverage Dynamics 365 Customer Insights for their organizations.\n\u00a0\nStudents should have\nknowledge in basic marketing principles.\n\u00a0\nStudents should be familiar with the Dynamics\n365 customer experience suite, including Dynamics 365 Sales and Dynamics 365\nCustomer Insights. They should also have basic model-driven application\nconfiguration experience.","contents_plain":"Work with real-time features in Dynamics 365 Customer Insights - Journeys\n\n\n- Create emails in Dynamics 365 Customer Insights - Journeys\n- Create text messages and push notifications in Dynamics 365 Customer Insights - Journeys\n- Create forms in Dynamics 365 Customer Insights - Journeys\n- Manage consent in Dynamics 365 Customer Insights - Journeys\n- Build journeys with Dynamics 365 Customer Insights - Journeys\n- Manage leads and scoring in Customer Insights - Journeys\n- Extend real-time marketing capabilities within Dynamics 365 Customer Insights - Journeys\n\nUnlock customer intent with Dynamics 365 Customer Insights - Data\n\n\n- Get started with Dynamics 365 Customer Insights - Data\n- Ingest data into Customer Insights - Data\n- Create a unified customer profile in Dynamics 365 Customer Insights - Data\n- Work with Dynamics 365 Customer Insights - Data\n- Data enrichment in Dynamics 365 Customer Insights - Data\n- Predictions in Dynamics 365 Customer Insights - Data\n- Manage external connections with Customer Insights - Data\n- Configure and administer Customer Insights - Data","summary_plain":"Dynamics\n365 Customer Insights helps organizations deliver exceptional experiences\npersonalized to every customer. In this course, students will learn how to work\nwith key features of Customer Insights \u2013 Data and Customer Insights \u2013 Journeys.\n\u00a0\nFirst, students will learn\nabout the business value of using a customer data platform. They will ingest\ndata into Customer Insights \u2013 Data, create unified customer profiles, and\ncreate segments to help target specific audiences.\n\u00a0\nThen, students will\nbuild impactful and personal experiences using Customer Insights \u2013 Journeys.\nThey will create marketing assets like emails and text messages and deliver\nthem via segment- and trigger-based journeys.\nThis course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.","skill_level":"Expert","version":"1.0","duration":{"unit":"d","value":1,"formatted":"1 day"},"pricelist":{"List Price":{"DE":{"country":"DE","currency":"EUR","taxrate":19,"price":690},"US":{"country":"US","currency":"USD","taxrate":null,"price":675},"CA":{"country":"CA","currency":"CAD","taxrate":null,"price":675},"AT":{"country":"AT","currency":"EUR","taxrate":20,"price":690},"SE":{"country":"SE","currency":"EUR","taxrate":25,"price":690},"GB":{"country":"GB","currency":"GBP","taxrate":20,"price":900},"IT":{"country":"IT","currency":"EUR","taxrate":20,"price":490},"CH":{"country":"CH","currency":"CHF","taxrate":8.1,"price":870},"SI":{"country":"SI","currency":"EUR","taxrate":20,"price":690},"FR":{"country":"FR","currency":"EUR","taxrate":19.6,"price":950}}},"lastchanged":"2026-07-07T13:33:37+02:00","parenturl":"https:\/\/microsoft.fastlane.net\/mcpp\/json-courses","nexturl_course_schedule":"https:\/\/microsoft.fastlane.net\/mcpp\/json-course-schedule\/35188","source_lang":"en","source":"https:\/\/microsoft.fastlane.net\/mcpp\/json-course\/microsoft-mb-280t03"}}