Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate (Certification)

As a candidate for this certification, you’re a Microsoft Dynamics 365 Customer Insights - Journeys functional consultant. You’re responsible for implementing solutions that:

• Attract and convert leads.
• Build brand awareness.
• Standardize omnichannel messaging.
• Deliver marketing insights.

You’re responsible for:

• Configuring the core marketing application to include segmentation, email marketing, interactive customer journeys, and real-time journeys.
• Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
• Maintaining compliance with data privacy and security regulations.

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including integration of:

• The Microsoft Power Platform
• Other Dynamics 365 customer engagement apps
• Dynamics 365 Customer Insights - Data
• Dynamics 365 Customer Voice
• Microsoft Teams
• Other Microsoft 365 applications

Skills measured

• Configure marketing applications
• Manage segments and lists
• Create and manage marketing forms and pages
• Manage leads, contacts, and accounts
• Create and manage marketing email messages
• Manage customer journeys
• Manage events and webinars
• Configure Dynamics 365 Customer Voice